Using your pages
Home, the Dashboard, Sales, Marketing, Email, Customers, Products, Website and Markets.
- Run your weekly trading reviewA Monday routine in the order teams actually read it: Home, the Dashboard, Trading, Intelligence, Markets, Paid Media and Email, then the timeline.
- What is on the brand Home page?A tour of a brand's Home page: your setup steps, what needs attention, what changed since your last visit, your team, reports and the staff-only Account row.
- Read the brand DashboardWhat every tile, chart and card on a brand's Dashboard means, how to change the period and comparison, and what the Live page shows today.
- Use the Orders overview and order listHow to read the Orders overview tiles and charts, and how to search, filter, save views and open records in the order list.
- Read an order record and its Attribution tabWhat each tab of an order's record shows, from its items and profit to the Attribution tab's credited touch, first click, contributing ads and journey.
- How does Fabrik decide which channel an order came from?Every order gets one channel, from one rule: the pixel's last touch in 30 days, else the landing page's tags or click id, else the referrer, else Direct.
- Use the Products pagesA tour of Products: sales and stock tiles, the catalogue, stock and reorder views, sizes, collections, tiering, product records and key size alerts.
- Read the Bought together pageHow Bought together finds products bought in the same order, what attach rate, confidence, lift and score mean, and how to choose what is published to Shopify.
- Use the Customers pagesA tour of Customers: overview tiles including Typical days to second order, the customer list and tiers, cohorts, and entry products.
- Read a customer recordWhat a customer's record shows on its Overview, Value, Orders and Behaviour tabs, why they have their tier, and why some orders are marked excluded.
- Read your post-purchase survey resultsHow to read Customers, Survey: the four tiles, one question at a time as bars or a donut, the filters, and every response with its order.
- Read the Website pageHow to read Website: pixel sessions, conversion and the funnel, traffic by channel, source, device or landing page, and where Geography went.
- Read the Paid Media overviewHow to read Paid Media's Overview: spend tiles, platform-claimed against Fabrik-attributed revenue, the By channel table and the survey card.
- Use the Meta and Google Ads pagesA tour of the Meta and Google pages: campaigns, ad sets and ads with targeting, plus Google ad groups, keywords, search terms and Shopping products.
- Browse ads and emails in the Media LibraryHow to find, sort, filter, star and compare your Meta ads and Klaviyo emails side by side with their results in the Media Library.
- Use the Email and CRM pagesA tour of Email & CRM: the Klaviyo overview tiles, every campaign and its record, flows and their messages, and how lists and segments performed.
- Use the Markets pageHow to use Markets: pick a market, read the scorecard and its views, understand each verdict, and open a market's P&L and prices.
- Read the P&LHow to read a brand's P&L under Trading: the period control, profit tiles, profit over time, where the money went and every statement line.
- Use the timeline and add custom eventsHow the one timeline records changes from Shopify, Meta, Google Ads and Klaviyo, and how to filter it, add custom events and add why.
- Use the portfolio pagesA tour of a portfolio: Home, Brands, the consolidated Dashboard, Trading with its P&L and targets, and every section added up by brand.
- Export orders, products and customersHow to download a CSV from the order list, customer list or product catalogue, what each file holds, and who can export on which plan.
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