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Intelligence

Every morning's list, sorted by team and by money.

Every morning each team opens its own list, ranked by the money within reach. A key size sold out, spend still pointing at stock you cannot sell, creative that has worn out, a flow slipping. More than 150 checks run every hour, tuned to your brand's own numbers.

£7,600 in reach this month, and the agency's actions: move the Fell Runner ads onto sizes in stock, the United States taking 21% of ad spend for 9% of sales, brand search cost per click up 34%, for Fellwick, an example brand.
In reach this month: £7,600, from the one open action with a money figure, for Fellwick, an example brand.
Key sizes

Know the moment a best seller loses its key size.

When a size that matters sells out on a product that matters, Buying hears about it, with the sales it puts at risk. Fabrik checks the size is gone across every location before it raises it, and tells you when it is back in stock.

  • Only the sizes and products that carry your sales
  • Confirmed across locations before it is raised
  • Back in stock, recorded too
See sizes and stock
Key sizes sold out: the Fell Runner UK 8, 22% of its units, gone since 27 September; the Moor Knit Jumper M, 31%, since 28 September; the Scree Lite UK 6, 19%, since 29 September, for Fellwick, an example brand.
Data checks

It would rather say nothing than say something wrong.

A finding needs enough orders and sessions, and a move large enough against your own history, before it reaches a list. Data checks keep a plain record of what was checked, so you know when a number is safe to act on. Trading shows month to date against plan, and what the gap is made of.

  • Minimum orders and sessions before anything is raised
  • A record of what was checked, and when
  • Pace against plan, split into orders, discounts and returns
Can you trust this: the pixel recorded no events for 3 hours on 21 September, marked degraded, and sync health by platform, Google late, Klaviyo, Meta and Shopify syncing, for Fellwick, an example brand.
The change feeds: Shopify products, Meta activity and Google Ads changes, each captured, for Fellwick, an example brand.
Done, then measured

Mark it done, and see what happened next.

When a team marks an action done, the change goes on the timeline with who made it. The next week's numbers sit on the same line, so you can see whether the fix paid back.

  • Who did what, from your team, the agency or the app
  • The same markers on every chart
See the Timeline
The timeline, newest first: a Meta budget change by Dan Whitlock, named as the candidate cause of a ROAS drop, a price change on the Howe Gilet by store staff, and the Fell Runner selling out a size, for Fellwick, an example brand.
A price change on the Howe Gilet, made by store staff, on the timeline, for Fellwick, an example brand.

Questions

Why does it raise so little?

A finding needs enough orders and sessions, and a move large enough against your own history. It would rather say nothing than say something wrong.

Can we change the rules?

Yes. Rules can be tuned per brand, and inherit your agency's defaults where you have one.

How often are the checks run?

Checks run every hour, on the server, and each team's list is ready every morning.

See your own list tomorrow morning.

Connect Shopify, Meta, Google Ads and Klaviyo, and your last 12 months start arriving straight away.