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Fabrik Analytics™
Intelligence

Every morning's list, sorted by team and by money.

Every morning each team opens its own list, ranked by the money within reach. A key size sold out, spend still pointing at stock you cannot sell, creative that has worn out, a flow slipping. More than 150 checks run every hour, tuned to your brand's own numbers.

Intelligence actions: the team strip and the first six action cards, led by Fell Runner UK 8 sold out, for Fellwick, an example brand.
Actions by team

Every team opens its own list, with the biggest money first.

Actions are filed to the team that owns them, from Buying and Merchandising to Paid Media, CRM and Retention, Content, Trading, Operations, Finance and Data. Each card says what happened, what it is worth and who has it, so the first line is the one worth doing first.

  • Nine teams, each with its own list
  • Money within reach on every card
  • The owner and the age of each action
  • Thresholds set against your own history, not an industry average
Intelligence actions: the team strip and the first six action cards, led by Fell Runner UK 8 sold out, for Fellwick, an example brand.
Key sizes

Know the moment a best seller loses its key size.

When a size that matters sells out on a product that matters, Buying hears about it, with the sales it puts at risk. Fabrik checks the size is gone across every location before it raises it, and tells you when it is back in stock.

  • Only the sizes and products that carry your sales
  • Confirmed across locations before it is raised
  • Back in stock, recorded too
See sizes and stock
The Dashboard's Key sizes sold out card: the best seller's key size gone, beside top products and sales by channel, for Fellwick, an example brand.
Data checks

It would rather say nothing than say something wrong.

A finding needs enough orders and sessions, and a move large enough against your own history, before it reaches a list. Data checks keep a plain record of what was checked, so you know when a number is safe to act on. Trading shows month to date against plan, and what the gap is made of.

  • Minimum orders and sessions before anything is raised
  • A record of what was checked, and when
  • Pace against plan, split into orders, discounts and returns
Data trust: a degraded pixel day flagged, sync health for each platform, and the change feeds with who made each change, for Fellwick, an example brand.
Done, then measured

Mark it done, and see what happened next.

When a team marks an action done, the change goes on the timeline with who made it. The next week's numbers sit on the same line, so you can see whether the fix paid back.

  • Who did what, from your team, the agency or the app
  • The same markers on every chart
See the Timeline
The Timeline on a busy day: the sales line with change markers, and the change list with who made each change and why, for Fellwick, an example brand.

Questions

Why does it raise so little?

A finding needs enough orders and sessions, and a move large enough against your own history. It would rather say nothing than say something wrong.

Can we change the rules?

Yes. Rules can be tuned per brand, and inherit your agency's defaults where you have one.

How often are the checks run?

Checks run every hour, on the server, and each team's list is ready every morning.

See your own list tomorrow morning.

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