Every order with its profit, and the customers who come back.
Each order with its profit, its channel and its customer, with sales figures that match Shopify's reports day by day. Then your customers, new and returning, the value of each month's cohort, the products that bring people in and back, and what your post-purchase survey says.
Which orders made money, and which ones cost you.
The overview puts your orders into value bands and picks out the ones that lost money. Open the list and every order shows its profit, channel and customer.
- Order value bands, at a glance
- Loss-making orders, picked out
- Profit, channel and customer on every order
Open any order to see what brought the customer in.
Each order carries its journey from your own Shopify pixel, newest first, with the ad that earned it, the first click and the assists. The channel on the order is the one the totals use.
- The credited ad, first click and assists
- One channel rule for the list and the record
What each month's new customers are worth over time.
Value per customer by month since the first order, as a heat map, with the lifetime value curve above it. See which months brought customers who stayed, on revenue after refunds.
- Value per customer, month by month since the first order
- New against returning customers
- Read on revenue after refunds
The products that bring people in, and back.
The first products customers buy and how many of them come back for a second order. And on Pro, the answers to your post-purchase survey on the thank-you page, beside the orders they came with.
- Entry products, with the comeback rate for each
- On Pro: post-purchase survey answers, beside the orders
Questions
Do the order figures match Shopify?
Yes. Sales follow Shopify's own reports day by day, with returns on the day they are made, tax as charged and gift card sales left out.
Is lifetime value after refunds?
Yes. Customer value is read on revenue after refunds.
