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Fabrik Analytics™
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Dashboard

Everything that matters today, on one page.

Eight tiles with the change and the trend, your full sales line with every store, ad and email change marked on it, then channels, markets, products, key sizes and profit underneath. Open it at nine and you know how the day is going.

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The Dashboard's first tiles: net sales of £164,187, up 12.1% and at 88% of target, CM3 of £51,389, 210,159 sessions and a 1.6% conversion rate, for Fellwick, an example brand.
The Net sales tile: £164,187 so far in September, up 12.1% and at 88% of target, with its trend, for Fellwick, an example brand.
Under the trend

Channels, markets, best sellers and profit, under the trend.

Sales by channel on Fabrik's own attribution with each platform's claim beside it, each market's share with its verdict, the top products against the last period, the key sizes that have sold out and a profit row from net sales to margin after marketing.

  • Channel sales with the platform claim beside them
  • Every market with its verdict
  • A profit row, every day
Sales by channel on Fabrik's attribution: paid social £50,897.97 at 2.6x against the 3.4x Meta claims, paid search £37,763.01 at 3.5x against 4.6x, then email, direct and organic search, for Fellwick, an example brand.
Key sizes sold out: the Fell Runner UK 8 and the Moor Knit Jumper M, each with its share of units and the day it went, for Fellwick, an example brand.
Changes on the chart

When the line moves, the reason is sitting on it.

Theme publishes, price moves, launches, stock-outs, budget edits and email sends are marked on the sales trend as they happen. Hover a marker to see what changed and who changed it.

  • Shopify, Meta, Google Ads and Klaviyo changes, recorded automatically
  • Your own events for launches, sales and press
  • The same markers on every chart in the app
See the Timeline
The timeline, newest first: a Meta budget change by Dan Whitlock, named as the candidate cause of a ROAS drop, a price change on the Howe Gilet by store staff, and the Fell Runner selling out a size, for Fellwick, an example brand.
A price change on the Howe Gilet, made by store staff, on the timeline, for Fellwick, an example brand.
Live

Drop day, hour by hour.

Live shows today's sales by the hour against a normal day, with today's changes marked, so you see the moment a launch lands or a send goes out.

  • Sales by the hour against your usual day
  • Today's launches, sends and edits on the line
Live: 1,120 sessions, 16 tracked purchases and £1,870 of tracked revenue so far today, and sessions by hour against the same weekday last week, for Fellwick, an example brand.
Tracked revenue today: £1,870, up 10.7% on the same hours last week, for Fellwick, an example brand.

Works with

Included in Free, Growth, Pro and Enterprise.

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Questions

Do the figures match Shopify?

Yes. Net sales follow Shopify's own reports day by day, with returns on the day they are made, tax as charged, and gift card sales left out.

Is the Dashboard on the free plan?

Yes. Every plan has the Dashboard and Live, with every change marked. The free plan shows the last 30 days.

See your own Dashboard tomorrow morning.

Connect Shopify, Meta, Google Ads and Klaviyo and your last 12 months start arriving straight away.

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