A P&L you can trust, every morning.
Gross sales to contribution margin after marketing, every day, profit per product after returns, market P&L, and for agencies, contracts, commission and invoices through Zoho Books.
What this team gets on its list
- Add missing cost of goods before the P&L is readData checks
- Look at the market whose spend outruns its salesMarket verdicts
- Check a product that loses money after its adsProfit on ad spend
Questions this team asks every week
- What did last month make, after returns, fees and ads?
- Which products and which markets earn their costs?
- Are payment fees and shipping in the numbers, or assumed?
- For agencies, what does each client earn us after time?
The numbers this team runs on
A daily P&L, down to margin after marketing
Gross sales, discounts and returns down to contribution margin after goods, after fulfilment and after marketing, then EBITDA, by day or financial period.
Refunds on their own day
Returns land on the date they happen, so a closed month is not rewritten quietly.
Payment fees
From Shopify where recorded, your gateway rates where not.
Market P&L
Net sales less shipping and the ad spend delivered in each country.
Your cost rules
Per-order and percentage costs placed at the margin level they belong to, or below.
For agencies
Contracts, commission from each client's own sales, and invoices through Zoho Books.
Is the P&L cash-based?
It is built from orders, refunds and costs by the day they happen, with fiscal or calendar periods.