Read the Paid Media overview
How to read Paid Media's Overview: spend tiles, platform-claimed against Fabrik-attributed revenue, the By channel table and the survey card.
3 min readUpdated 7 October 2026
Paid Media's Overview shows every channel together: what you spent, what the platforms claim it earned, and what Fabrik's own attribution gives each channel. The strip above it opens each connected ad platform's own pages and Creative.
Before you start
- You need a role that can view paid media, and a plan that includes it (Growth or higher). Agency staff and brands covered by their agency's plan are never locked.
- Connect Meta or Google Ads in Settings, Integrations. Fabrik-attributed figures are best with the Fabrik pixel set up.
Step by step
- Open the brand and choose Paid Media. It opens on Overview.
- Pick the period and comparison in the date control.
- In the By channel table, choose a channel's row to open its sources, then a source to open its campaigns.
- Choose Meta or Google in the strip to go to that platform's pages, or Creative for the ads themselves.
What you will see
Tiles
| Tile | What it counts |
|---|---|
| Total ad spend | Spend across your connected ad platforms |
| MER % | Ad spend as a share of net sales and shipping. Lower is better |
| Fabrik-attributed ROAS | Net sales on orders attributed to a paid channel, divided by ad spend |
| New customer CPA | Ad spend divided by new customers |
| Email and SMS revenue | What Klaviyo attributes to its emails and texts |
| Attributed orders | Orders attributed to a channel other than Direct, as a share of orders |
| Cost per order | Ad spend divided by every order, whichever channel drove it |
| New customer % | Orders from first-time buyers as a share of orders |
Spend and return by day
Meta and Google spend as bars, Fabrik-attributed net sales from paid channels as a line, and platform-claimed revenue as a dashed line.
By channel
| Column group | Columns |
|---|---|
| (the channel) | Channel and Spend |
| Platform-claimed | Revenue and ROAS |
| Fabrik-attributed, last click | Orders, Net sales, ROAS and New customers |
| Claimed ÷ attributed |
Rows open to sources, then campaigns, so you can see which campaign tags carried the orders.
What buyers say against last click
For each channel group, the share of buyers who say in the post-purchase survey they first heard of you there, beside the share of the same orders last click credits to it. Survey opens the full results.
What each figure counts
Notes on how platform-claimed and Fabrik-attributed figures are counted, and how many of the period's orders matched a journey.
Troubleshooting
- "No ad spend in this period": neither Meta nor Google reported spend in the dates chosen. Choose a longer range or check the ad accounts' sync.
- "Marketing figures could not be loaded": no figure is shown rather than a wrong one. Try again in a moment.
- "No survey answers matched to orders in this period": the survey card fills in once buyers answer.