Use the Meta and Google Ads pages
A tour of the Meta and Google pages: campaigns, ad sets and ads with targeting, plus Google ad groups, keywords, search terms and Shopping products.
3 min readUpdated 7 October 2026
Each connected ad platform has its own pages under Paid Media. Meta and Google appear in the strip only while they are connected.
Before you start
- You need a role that can view paid media, and a plan that includes it (Growth or higher). Agency staff and brands covered by their agency's plan are never locked.
- Connect Meta or Google Ads in Settings, Integrations.
- Ad groups, keywords and search terms are read from 2 October 2026, with the 90 days before filled in.
Meta
Choose Paid Media, then Meta. Its strip holds Overview, Campaigns, Ad sets and Ads.
Overview
Meta's tiles (spend, the revenue and purchases Meta attributes, clicks and more), Spend and revenue by day, and a table of campaigns.
Campaigns, Ad sets and Ads
- Open Campaigns. Choose how the chart reads: Spend, Revenue or ROAS, and group by Campaigns or Types.
- Use the views: every campaign, Last-click orders, Spend, no orders and Active. Filter by Result or Delivery, or search.
- Choose a campaign to see its ad sets, then an ad set to see its ads. Clear drill goes back to every campaign.
- Under an ad set, its targeting shows above its ads: Audiences in, Audiences left out, Countries, Who (ages and genders), Placements and Detailed targeting, with the date it was read.
| Column | Meaning |
|---|---|
| Spend | What the campaign, ad set or ad spent |
| Last-click orders, Last-click net sales, Click ROAS | Orders Fabrik credits to it on the last click, and their return |
| First-click orders, Assisted orders | Orders where it was the first click, or a touch in between (Intelligence) |
| Platform purchases, Platform value, Platform ROAS | Meta's own figures |
| Gap | Platform purchases against last-click orders |
Use Columns to add Delivery, Clicks and the net sales columns.
Choose Paid Media, then Google. Its strip holds Overview, Campaigns, Ad groups, Keywords, Search terms and Shopping products.
- Campaigns: as for Meta, with Campaign types (Search is split on whether it is branded; Other has no type recorded).
- Ad groups: ad groups of every campaign type. Performance Max has no ad groups.
- Keywords: each keyword with its match type and Quality Score. Hover the score for Google's three ratings: expected click rate, ad relevance and landing page.
- Search terms: what people searched before clicking. Choose Not yet keywords to find terms worth adding, or All terms. The Keyword column says Already a keyword or Not a keyword.
- Shopping products: each product's ad revenue less cost of goods, fees and spend.
Each list shows impressions, clicks, spend, conversions, cost per conversion and ROAS, with the change on the comparison period. Choose Spend, Conversions or Conversion value for the chart.
Troubleshooting
- "No campaign spend in this period": widen the date range, or check the ad account's sync.
- "Campaign figures could not be loaded": no figure is shown rather than a wrong one. Try again.
- "No ... with spend in this period" on Google: widen the range. Periods before the data start show nothing.