What this covers
This policy covers fabrikanalytics.com, our website, and the Fabrik Analytics app at analytics.fabrik.ae. Cookies are small files a website keeps in your browser; local storage does the same job without being sent with each request. We list both.
On the website we use only what is essential until you choose. Analytics and marketing tools load through Google Tag Manager, and only with your permission. Google Tag Manager itself sets no cookie. We use Google Consent Mode, which tells Google's and Meta's tags what you allowed before they run.
We run Consent Mode in its "advanced" form, which Google documents and supports. If you refuse analytics, Google Analytics sets no cookie but still receives cookieless pings: that a page was viewed or an event happened, with your browser's request details and no identifier stored in your browser. Google uses them only for modelled, aggregate figures. Marketing tools, such as Meta's, run only with your marketing permission.
Your choice
The banner on your first visit offers Accept all, Reject all and Manage choices. Rejecting is as easy as accepting. You can change your mind at any time from , at the foot of every page. When you switch a category off we stop it and delete its cookies from this site. We keep your choice for 12 months, then ask again.
If your browser sends Global Privacy Control, we treat it as a no to marketing, wherever you are, and the marketing switch stays off. We do not sell personal data.
Essential
Keep the site working and remember your cookie choice. Always on, and never sent to anyone.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
fa_consentlocal storage | Fabrik Analytics | Remembers your cookie choice, including a no, so we do not ask on every page. | 12 months, then we ask again |
fa_currencylocal storage | Fabrik Analytics | Remembers the currency you chose for prices. Set only if you change it. | Until you clear it |
fa_internallocal storage | Fabrik Analytics | Fabrik's own staff only: marks their browser so their visits are left out of our figures. Never set for anyone else. | Until removed |
Analytics
Google Analytics: which pages are read and which links are used, counted across visits.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
fa_ftlocal storage | Fabrik Analytics | Where your first visit came from (campaign tags, landing page, referring site), passed to the app if you sign up so we know which campaigns bring customers. Nothing that identifies you. | 90 days |
fa_ltsession storage | Fabrik Analytics | Where this visit came from, passed to the app if you sign up during it. | Until you close the tab |
_gacookie | Google Analytics | Tells one browser's visits apart, so visits and returning visitors can be counted. | 2 years |
_ga_<container id>cookie | Google Analytics | Keeps the state of the current visit (session) for our Google Analytics property. | 2 years |
_gidcookie | Google Analytics | Tells visits apart within a day. Set by older Google tags; listed so it is cleared if present. | 24 hours |
Marketing
Meta Pixel and Meta's Conversions API: whether our ads on Facebook and Instagram led to a visit or a demo request.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
fa_clicksession storage | Fabrik Analytics | The ad click id (Google gclid, gbraid or wbraid; Meta fbclid) you arrived with, passed to the app if you sign up so the sign-up can be credited to that ad. | Until you close the tab |
_fbpcookie | Meta | Identifies the browser to Meta so a visit or demo request can be matched to an ad on Facebook or Instagram. | 90 days |
_fbccookie | Meta | Keeps the click id when you arrive from a Facebook or Instagram ad, so the visit is credited to that ad. | 90 days |
Who receives the data
Google (Google Ireland Ltd and Google LLC) receives analytics data, including in the United States. Read how Google uses data from sites that use its services.
Meta (Meta Platforms Ireland Ltd) receives marketing data from the pixel in your browser and, with the same permission, from Google's servers through Meta's Conversions API, and may transfer it to the United States. ReadMeta's privacy policy.
We never send your name, email address or phone number to Google or Meta.
The Fabrik Analytics app
The app's sign-up page at analytics.fabrik.ae uses the same Google Analytics and Meta cookies as this website, only with your permission: a choice you made here carries over on the link, so you are not asked twice, and otherwise the page asks. Once you are signed in, the app uses no analytics or advertising cookies. It also uses these, which it needs to work:
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
fa_consentlocal storage | Fabrik Analytics | Remembers your cookie choice on the sign-up page (carried over from this website, or made there). | 12 months, then we ask again |
fabrik:handoffsession storage | Fabrik Analytics | Holds where your visit came from and the plan you chose, as far as your cookie choice allows, until you sign up. | Until you close the tab |
sb-<project>-auth-tokenlocal storage | Fabrik Analytics (Supabase sign-in) | Keeps you signed in to the app. | Until you sign out |
sidebar:statecookie | Fabrik Analytics | Remembers whether you left the app's menu open or closed. | 7 days |
__stripe_mid, __stripe_sidcookie | Stripe | Fraud prevention when you pay for a plan. Set only on the app's billing pages. | 1 year and 30 minutes |
More
You can also delete or block cookies in your browser's settings. Our privacy policy explains what else we collect and your rights. Questions to privacy@fabrik.ae.