One answer per order, from first click to purchase.
Fabrik's own Shopify pixel follows every visit, so each order has one channel and a journey you can open, with the ad that earned it, the first click and the assists. Channel totals add up to the order list, because both use the same rule.
Channel totals that agree with the order list.
Every order gets one channel, worked out the same way every time. The order record, the order list and the channel table all use that rule, so the numbers agree wherever you read them.
- The last pixel touch in 30 days comes first
- Then the landing page tags or click id, then the referrer
- Direct only when there is nothing else
Sessions, sources and landing pages, from your own pixel.
Sessions by source and device, and every landing page with its bounce and conversion rate, with the timeline on the chart so a theme publish sits beside the traffic it changed.
- Sessions by source and device
- Every landing page with bounce and conversion
- On every plan
Questions
Do we need to add code to our theme?
No. Fabrik's pixel is a Shopify web pixel, switched on from the app.
How is the channel for an order decided?
In order: the last pixel touch in 30 days, then the landing page tags or click id, then the referrer, and Direct when there is nothing else.
