Browse ads and emails in the Media Library

The Media Library shows every Meta ad and every Klaviyo email the brand has run, each with its results. It is one library, filtered two ways: Paid Media, Creative shows the ads, and Email & CRM, Media Library shows the emails.

Before you start

• Ads need a role that can view paid media; emails need a role that can view email. Both need a plan that includes them (Growth or higher). Agency staff and brands covered by their agency's plan are never locked.
• Connect Meta and Klaviyo in Settings, Integrations.

Step by step

1. Open the brand. For ads choose Paid Media, then Creative. For emails choose Email & CRM, then Media Library.
2. Pick the period in the date control.
3. Choose a quick sort: Best ROAS, Scalable winners, Biggest spend or Most recent for ads, or Most revenue and Most sends for emails.
4. Narrow it with a status (Active or Paused for ads, Sent, Scheduled or Draft for emails). For ads you can also pick a Format (Image, Video, Catalogue, Collection) and a Min spend.
5. Search with Search creatives, subjects….
6. Group the results by Month, or leave Group: None.
7. Switch between the grid and the table.
8. Star an item to keep it, then show Starred only.
9. To compare, turn on Compare, choose two to four items and choose View comparison.

Chips show each filter applied; Clear all removes them.

What you will see

The grid

Each ad shows its creative with revenue, ROAS, spend, click-through rate, purchases and cost per acquisition. Each email shows its design with its sends, click rate and results. Uniform heights lines the cards up.

The table

Preview, title, type, spend, revenue, impressions or sends, clicks, date and the efficiency figures such as AOV, CPC and CPM. Sort by any column.

Compare creatives

The items side by side with their figures, so you can see what separates a winner from the rest.

Pages and links

Results come in pages of 24, 48 or 96; use Prev and Next to move through them. The page address keeps your search, sort, filters and view, so you can bookmark a view, or send the link to a colleague who can open the brand and they see the same selection. Stars stay in your own browser.

Media Library defaults

The filters and view the Media Library opens on can be set for the brand in Settings, Media Library defaults, by people who can open the brand's settings.

Troubleshooting

• "No creative matches these filters.": choose Clear filters.
• "Creative failed to load": the ads or emails for the period could not be read in full, so none are shown rather than a partial set. Try again in a moment.
• No emails at all: check Klaviyo is connected and synced in Settings, Integrations.