Read your post-purchase survey results
How to read Customers, Survey: the four tiles, one question at a time as bars or a donut, the filters, and every response with its order.
3 min readUpdated 7 October 2026
The post-purchase survey appears on Shopify's Thank you page. Customers, Survey shows what buyers answered, one question at a time, and lists every response with its order.
Before you start
- Viewing results needs a role that can view commerce and a plan that includes the survey (Growth or higher). Agency staff and brands covered by their agency's plan are never locked.
- The survey is switched on, and any answers of your own are added, in Settings, Survey, by people who may manage the survey.
- The survey must be switched on and published, and the survey block added to your Thank you page in Shopify. See Set up the post-purchase survey.
Step by step
- Open the brand and choose Customers, then Survey.
- Pick the period and comparison in the date control.
- Use the filters at the top to narrow every figure: Customer (New customers or Returning customers), Country and Channel.
- Choose a question from the drop-down. It opens on Where did you first hear about us?.
- Switch between Bar and Donut.
- Choose a bar, a slice or an answer chip to list only the responses that gave that answer. Choose it again to list every response.
What you will see
Four tiles
| Tile | What it counts |
|---|---|
| Customers who answered | Each answered order once, whichever questions were answered |
| Response rate | Customers who answered over the period's orders, under the brand's Shopify filter |
| Revenue covered | The value of the answered orders, each order once |
| Answered order value | Revenue covered divided by answered orders: the average order of those who answered |
Each tile has a help mark explaining how it is counted.
The question
The answers as bars sorted by count, or as a donut. Under the chart, each answer shows its count and share, and with a comparison, its change once there are enough answers.
Responses
Every response to the chosen question, newest first: Date, Order (linking to the order record), Answer, Written answer (when the customer chose Other and wrote their own), Customer (linking to their record, with New or Returning), Order value, Country and Channel.
Survey answers elsewhere
The same answers appear on the order record's Attribution tab and the customer record's Behaviour tab. Paid Media has a card comparing where buyers say they first heard of you with what last click credits.
Troubleshooting
- "No answers in this period": choose a longer range.
- "No answers match these filters": clear a filter or choose a longer range.
- "Survey figures failed to load": no rates or revenue are shown rather than wrong ones. Try again in a moment.
- No answers at all after publishing: in Shopify, open Settings, Checkout, Customise and confirm the Fabrik Post-Purchase Survey block sits on the Thank you page.