For footwear brands, every size counts.
Know which sizes sell, the moment a key size runs out, the spend still pointing at it, and how many pairs to reorder before your lead time runs out.
A best seller is only as good as its middle sizes.
Key sizes carry the style
When UK 8 goes, the page keeps its traffic and loses its sales, and the ads keep paying for visits.
Long lead times
A reorder that waits a week is a size out for a month; the quantity has to be right the first time.
Launches sell unevenly
A drop sells its core sizes in hours and leaves the edges for weeks.
Put the drop on the timeline before it happens.
Then read launch day by the hour, with the email, the ads and the stock on the same line.
See the Timeline
Built on sizes and pairs.
Size curve
Pairs and revenue by size, and what you bought against what sold.
Missing sizes
Every selling style with part of its size run gone, and the pairs left.
Spend on sold-out sizes
Paid spend still pointing at variants you cannot sell.
Cover by size
Weeks of cover for each size on the recent rate of sale.
Reorder quantities
Pairs to reorder per size, within lead time and your minimum order.
Fit returns
Styles returning far above their category, the ones to check for fit.
Do half sizes and EU sizes work?
Size views read the Shopify option named Size and normalise the common formats; we check yours with you on the demo before you rely on them.