Use the Orders overview and order list
How to read the Orders overview tiles and charts, and how to search, filter, save views and open records in the order list.
4 min readUpdated 7 October 2026
The Orders section has two pages: Overview, which sums up the period, and Order list, every order with its money and profit. Every figure follows the brand's Shopify filter, so orders the brand excludes (such as wholesale) are left out everywhere.
Before you start
- You need a role that can view commerce, and a plan that includes Orders (Growth or higher). Agency staff and brands covered by their agency's plan are never locked.
- Shopify must be connected. Profit needs a cost per item on your products.
The Overview
Open the brand, choose Orders, then Overview. Pick the period and comparison in the date control.
Tiles
Orders, Net sales, AOV, Units per order, Discounts, Returns, Shipping charges and Gross margin. Each shows its change on the comparison period and a small line by day.
Charts and tables
- Orders by day: new and returning orders by day.
- Order value bands: how many orders fall into each order value band, new against returning. Values are after discounts, in the store's currency.
- Recent orders: the latest orders, each opening its record.
- Orders that lost money: orders whose goods and fees cost more than they brought in, with All orders that lost money to open the full list filtered.
- Decisions waiting: open Intelligence actions for the Operations and Finance teams, with a link to Actions.
The Order list
Choose Order list in the Orders strip.
Views
The row of tabs at the top holds All orders, Lost money and one tab per order tier that has orders (Strong, Healthy, Thin, Marginal, Returned). Each shows its count.
Search, filters and columns
- Type in Search order, customer or email… to find an order.
- Use the filter menus: Channel, New or returning, Tag and Attribution. Applied filters show as chips; Clear all removes them.
- Choose Columns to show or hide columns. Order and Profit always show; Channel is hidden until you add it.
- To keep a combination of filters, search and sort, choose Save view and give it a name. It appears as a tab. Saved views live in this browser only.
- Choose any row to open the order's record.
Columns
| Column | Meaning |
|---|---|
| Order, Date, Customer | The Shopify order number, its date and the buyer |
| Customer type | New (first order) or returning |
| Tier | Strong, Healthy, Thin, Marginal, Loss or Returned |
| Attribution | The one channel Fabrik gives the order, and what decided it |
| Pixel first touch | The first source the pixel saw for this customer |
| Gross sales, Discounts, Returns, Net sales | As Shopify counts them |
| COGS, Fees, Profit, Margin | Cost of goods, payment fees, and what is left |
Troubleshooting
- "No orders the brand counts in this period": the Shopify filter leaves none. Widen the dates or check the filter in Settings, Integrations.
- "No orders match this view": clear the search or filters with Show all orders.
- "Orders could not be loaded": the list stopped part way, so nothing is shown rather than an incomplete list. Try again; if it keeps failing, check the Shopify sync.
- "Attribution could not be loaded for this period": the rest of the list still works. Try again in a moment.