Put the next pound where it pays back.
Every country you sell to, side by side. Spend share against sales share, conversion, average order value and return on spend, with a call on where the next pound should go, or a plain reason why there is not one yet.
Every market and its verdict, on the Dashboard too.
Each market's share of net sales sits on the Dashboard with its verdict beside it: on track, overspent, leaking or ready to scale. A verdict appears only when a market has enough orders to judge.
- Share of net sales by delivery country
- A verdict only with enough orders behind it
What each market leaves after shipping and ads.
The P&L can be read by market, so you see what each country leaves once shipping and the ad spend delivered there are taken off. Price moves by market and ad targeting changes sit on the timeline beside the numbers.
- The P&L by market
- Price moves and targeting changes on the timeline
Questions
Does it use Shopify Markets?
Markets are countries in Fabrik today, not Shopify Markets groups.
Are fixed costs split by market?
No. The market view is after shipping and ad spend; fixed costs are not allocated to markets.
