Read the Bought together page
How Bought together finds products bought in the same order, what attach rate, confidence, lift and score mean, and how to choose what is published to Shopify.
3 min readUpdated 7 October 2026
Bought together lists the products your customers buy in the same order, ranked so the strongest pairings come first. Use it to plan bundles, cross-sell blocks and outfits.
Before you start
- You need a role that can view commerce, and a plan that includes Products (Growth or higher). Agency staff and brands covered by their agency's plan are never locked.
- Shopify must be connected with order history imported.
- Saving the publishing mode changes a brand setting, so it needs a role that may edit the brand.
Step by step
- Open the brand and choose Products, then Bought together.
- In the table's toolbar, choose a lookback window: 30d, 60d, 90d, 180d, 365d or All. The page opens on 365 days.
- Choose a group size: 2, 3, 4 or 5 products bought together.
- Search with Search products… to find pairings that include a product.
- Sort by any column. The default is Score, highest first.
- To use this window and group size for what is published to Shopify, choose Save mode. A message confirms it, for example "365d · groups of 2 will be published to Shopify.".
What you will see
Figures at the top
- Pairings: how many groups cleared the minimum number of orders, shown under the figure.
- Best attach rate: the highest attach rate among them.
- Set revenue: revenue from the grouped items only.
- Basket revenue: revenue from whole orders holding the group.
Top pairings by basket revenue
A chart of the highest-scoring pairings with their set and basket revenue on one scale. Switch it to a table if you prefer.
Every pairing
| Column | Meaning |
|---|---|
| Bundle | The products in the group, strongest first. Hover the attach rate to see each product's own rate |
| Orders | Orders holding the whole group |
| Attach rate | Of orders with one product, the share that also hold the rest of the group |
| Attach confidence | A cautious lower bound on the attach rate |
| Lift | How much more often they are bought together than chance would give. Past 100 times it shows as a bound |
| Score | The ranking figure |
| Set revenue, Basket revenue, Avg basket value | Revenue from the group's items, from whole orders, and the average order |
The table shows up to 200 rows at a time.
How pairings are ranked
The notes under the table give the minimum number of orders a pairing needs and how many qualifying orders were in the window.
Troubleshooting
- "No pairings found": no group of that size cleared the minimum number of orders. Try a longer window or a smaller group size.
- "Low confidence": only a small number of qualifying orders in the window. Treat the results as exploratory.
- "Weak category priors": much of your catalogue has no category. Results get stronger if you set product types or categories in Shopify.
- "Could not save mode": your role may not be able to change brand settings. Ask an owner or your agency.