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Trading intelligence for fashion, footwear and sportswear brands on Shopify

Know what changed, what it cost, and what to do next.

Every change to your store, ads and email sits on your sales line with who made it. Each team gets its next step ranked by the money at stake, and your product calls go straight back to Shopify.

  • Connects Shopify, Meta, Google Ads and Klaviyo
  • 12 months imported on connect
  • Published prices in GBP, USD and AED
The Dashboard: net sales over time with each day's changes marked on the line, and the eight tiles beneath it, for Fellwick, an example brand.
The Net sales tile: £164,187 so far in September, up 12.1% and at 88% of target, for Fellwick, an example brand.

Built by Fabrik, the agency behind fashion and footwear brands on Shopify

  • Find it on the Shopify App Store
  • Shopify Plus Partner
  • Meta Business Partner
  • Klaviyo Master Gold
Sound familiar?

Conversion fell on Thursday. Nobody knows why.

  1. Four theories by lunchtimeSessions held up and orders did not. Was it the new ad set, the price rise on your best seller, Wednesday night's theme publish, or the size that sold out?
  2. Four tools to checkThe answer sits across Shopify, Meta, Google Ads and Klaviyo, each with its own history, and none of them shows the others' changes beside your sales.
  3. One line that answers itFabrik puts every change from all four on your sales line, with who made it and why. Thursday's cause sits on Thursday, and the team that owns it already has it on their list.
See the Timeline
The timeline, newest first: a Meta budget change by Dan Whitlock, named as the candidate cause of a ROAS drop, a price change on the Howe Gilet by store staff, and the Fell Runner selling out a size, for Fellwick, an example brand.
A price change on the Howe Gilet, made by store staff, on the timeline, for Fellwick, an example brand.
How it works

Connected in minutes. A year of history by tomorrow.

  1. 1Connect

    Sign in to Shopify, Meta, Google Ads and Klaviyo from Fabrik. No theme code, nothing to install on your store.

  2. OctNovDecJanFebMarAprMayJunJulAugSep90 days

    2A year imported

    The last 90 days arrive first, then Fabrik walks back through 12 months, newest first, one platform at a time.

  3. BuyingPaid mediaCRM

    3Each team acts

    From the next morning each team opens to its own list of actions, ranked by the money within reach.

  • Data held in the EU (Ireland)
  • Street addresses, phone numbers and IP addresses stripped before anything is stored
  • Each brand fenced off in the database itself
Written back to Shopify

Your product calls, in Shopify by morning.

Fabrik scores every product on sales, margin, sell-through, stock and returns, puts it in a tier from Hero to Dormant, and writes that tier to Shopify as a product tag and variant metafields. Your Google Shopping feed, Meta catalogue sets, collections and Klaviyo flows act on it, with no spreadsheet in between.

  • Hero, Growth, Maintain, Liquidate, Dormant, Excluded and New
  • Rescored on your own catalogue, the old tag replaced each time
  • Products bought together, published to your product pages
  • On Pro
See product tiering

Product tiers

Rescored today

  • Fell Runner MossHero
  • Ridge Storm SlateGrowth
  • Moor Knit JumperMaintain
  • Howe GiletLiquidate
  • Pike Merino Base LayerDormant
  • Cairn BeanieExcluded
  • Scree Lite RustNew

Fell Runner Moss

Tags

  • fabrik:HERO
  • Footwear
  • Trail

Variant metafield fabrik.tags

  • UK 7HERO
  • UK 8HERO
  • UK 9HERO
  • Google Shopping feed
  • Meta catalogue sets
  • Smart collections
  • Klaviyo flows
Pricing

Published prices. Start with a 14-day trial.

Published monthly prices and one rate card for every extra brand or client.

  • Free

    Everything imported, last 30 days visible.

    Free

    2 seats · 30 days of history

    Start free
  • Growth

    Full commerce, media and reporting with 13 months of history, for brands up to £10M a year online.

    £249$299AED 1,190/month

    10 seats · 13 months of history · 14-day free trial

    Start free trial
  • Pro

    Recommended

    P&L, Intelligence and Shopify write-back with 24 months of history, for brands up to £10M a year online.

    £599$749AED 2,890/month

    Unlimited seats · 24 months of history · 14-day free trial

    Start free trial
  • Enterprise

    For groups of brands: several brands on one plan, every portfolio feature, and more brands at the rate card.

    From£1,490$1,890AED 6,990/month

    Up to 3 brands included · Up to £30M a year online combined · Unlimited seats · 24 months of history · At checkout, or a price agreed with Fabrik

    Talk to us

Prices exclude VAT. Monthly or yearly, in GBP, USD or AED on the pricing page.

See every plan
Questions

What brands ask first.

Does it work with our size set-up?

Size views read the Shopify option named Size and normalise the common formats. If your catalogue names it differently, we check it with you on the demo before you rely on the size views.

How far back does the timeline go?

Store changes, such as theme publishes, price moves and stock, are recorded from the day you connect. Sales, ad and email history comes in for 12 months. Google keeps 30 days of ad change history, so Google changes start there.

Do we need to add code to our theme?

No. Fabrik's pixel is a Shopify web pixel, switched on from the app.

Where is our data held?

In the EU, in Ireland. Street addresses, phone numbers and IP addresses are stripped from orders before anything is stored.

Does Fabrik change anything in our store?

Only if you ask it to. On Pro it can write each product's tier to a fabrik tag and fabrik metafields, and publish the products bought together to a product metafield. It never changes prices, stock, titles or your own tags.

Is it only for fashion?

It works for any Shopify brand, but the size, stock and season views are built for brands that sell in sizes.

See Fellwick's numbers. Then see yours.

A demo walks through the example brand, then your own store, sizes and profit.