Targets and forecasts
Setting monthly targets, reading pace and status, and how the forecast for each month is worked out.
- Set targets and track pace through the monthEnter a year of targets, let the forecast project each month, then follow pace on Trading, Targets, the Dashboard, portfolios and reports.
- Set monthly targetsWhere to set a brand's monthly targets, who can set them, which metrics you can target, and quick ways to fill a year from a spreadsheet or last year.
- How to read target pace and statusWhat On track, At risk and Off track mean, how a month in progress is judged on its projected finish, and how quarters, ratios and cost targets are read.
- How the forecast worksHow Fabrik projects this month's finish and forecasts months not started, using one method for every brand, and how ad spend follows its plan.
- Portfolio targets and pooled targetsHow a portfolio's Targets page adds up its brands' targets, which financial year and currency it uses, and what pooling targets across brands changes.
- How accurate is the forecast?For agency staff, how Fabrik records the forecast's accuracy each month and how to read the accuracy line on a brand's Targets page.
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