Set up the post-purchase survey

Switch on the standard four-question survey, add answers of your own, publish it, place the block on Shopify's Thank you page and check answers arrive.

3 min readUpdated 7 October 2026

The post-purchase survey asks buyers four short questions on Shopify's Thank you page. It catches what tracking cannot, such as word of mouth or a podcast, and its answers feed the Survey page, order and customer records and Intelligence.

Before you start

The survey is on the Growth plan and above.
Who can set it up: agency staff, and client users whose role can edit the brand's settings.
You also need access to your Shopify admin to place the block in the checkout editor.

The four questions

Question	Required
Where did you first hear about us?	Yes
What almost stopped you from buying today?	No
What made you choose us over the alternatives?	No
Where else did you consider buying?	No

Step by step: switch it on and publish

Open the brand, then Settings, Survey. The Designer tab opens.
Under Status, switch the survey on. The switch reads Live on your store; nothing reaches your store until you publish.
Under Where it shows, choose Thank you page (or Both).
Write a Thank you message for after the last question.
Under Questions, select a question to see its answers and a preview of What the customer sees.
To add an answer of your own, type it in Add an answer (up to 80 characters) and choose Add. It must not repeat a shared answer or one you already added.
Choose Publish survey. A message confirms "Survey published, live on your store".

Step by step: place the block in Shopify

In Shopify admin, open Settings, Checkout, Customise.
Switch to the Thank you page.
Add the Fabrik Post-Purchase Survey block and save. No brand ID is needed: the block finds your brand from your store's address.

Step by step: check answers arrive

Back in Fabrik Analytics, open Settings, Survey, Status.
Config delivery should read Serving, and Questions served should show the questions.
After your next orders, Block delivery reads Confirmed and Answers received counts up with a Last time.
The Setup checklist marks each step, and Why nothing is showing explains any check that fails.
Read the answers on Customers, Survey.

Troubleshooting

"Couldn't load your survey": publishing is paused until it loads, so your live survey is not replaced. Choose Try again.
"That is already a shared answer": the answer exists already. Customers can choose it as it is.
Config delivery reads Disabled: the survey is switched off or not published. Switch it on and choose Publish survey.
Serving, but no answers after several orders: check the block is on the Thank you page in Shopify's checkout editor, and that Where it shows is not Account order page. If both are right, email support@fabrik.ae.

Frequently asked questions

Can I change the questions?

No. Every brand asks the same four questions with the same shared answers, so results compare across brands. You can add answers of your own to any question.

Can I rename or remove a shared answer?

No. Shared answers are locked, shown with a padlock. Answers you added can be removed with the cross beside them.

Which questions must customers answer?

Only Where did you first hear about us? is required. The other three are optional and can be skipped.

Why do answers appear in a different order for each customer?

To stop the first answer being picked most just because it is first. Each customer sees a random order, kept the same while they answer, with Other and similar answers always last.

Where does the survey show?

On Shopify's Thank you page, straight after checkout. Choose Thank you page or Both under Where it shows. Account order page on its own does not show the survey anywhere yet.

Which plan includes the survey?

The post-purchase survey is on the Growth plan and above. On a plan without it, Settings, Survey shows a lock with the plan that includes it.

Do my changes go live as I make them?

No. Changes in the Designer, including added answers, go live only when you choose Publish survey.