Connect Meta Ads

Connecting Meta brings in ad spend, impressions, clicks, purchases and revenue that Meta reports, by campaign, ad set and ad, plus each ad's creative. It powers the Paid Media pages, blended ROAS and the spend lines on your dashboard and P&L.

Before you start

• Connect your Shopify store first, so ad results can be compared with real sales.
• You need a Facebook login with access to the brand's ad account.
• Who can do it: agency staff, and a client owner. Other client roles need the Manage integrations permission.

Step by step

1. Open the brand, then Settings, Integrations.
2. Under Marketing and ads, click the Meta (Facebook / Instagram) row to open it.
3. Click Connect Meta.
4. Meta opens. Sign in if asked, then approve Fabrik Analytics.
5. You see Meta Connected Successfully and are returned to Settings.
6. Open the Meta row again. Under Select Ad Account, choose the ad account from Choose an ad account.
7. Click Save Selection.

You see "Meta ad account saved", followed by a message that a 12 month backfill has been queued, newest days first.

For agency staff

If your agency manages the brand's ad account through its own business, click Use managed connection instead of Connect Meta, then choose the account and click Save Selection. This only works while the brand works with your agency. See "Why does Meta or Google need its own connection?"

What you will see

• The row shows Connected and "Account:" followed by the ad account number.
• A progress bar under the row while history loads. Meta history loads after Google and before Klaviyo and Shopify.
• Recent days first, then older weeks. A large account with many ads takes longer.
• After that, Meta syncs roughly every hour, and once a day the last 7 days are read again.
• The Sync button on the row runs a sync now. The arrow beside it, where it shows, lets you pick a timeframe: 7d, 30d, 90d, 6m, 12m or a custom range.

Tagging your Meta ads

For Fabrik Analytics to credit visits and orders to the right campaign, each ad should carry Fabrik's URL parameters. Copy them from Settings, Tracking, and paste them into each ad in Ads Manager. See "Tag your ads and emails with UTMs".

Troubleshooting

• "Authorization was denied." The approval was cancelled in Meta. Click Connect Meta again and approve.
• "This Meta login can't see any ad accounts." The login has no ad account access. Fix access in Meta Business Suite, then click Refresh accounts.
• "Meta needs the brand's own connection" notice above the row: the brand no longer works with the agency whose connection it used. Click Connect Meta and connect your own login. History already imported stays.
• A red error line under the row shows the latest sync's error. Reconnect with Reconnect Meta if it mentions an expired or refused connection.
• "Meta sync already in progress" appears if a sync is running. Wait for it, or use Force restart if the progress has not moved for a long time.

Still stuck? Email support@fabrik.ae with the brand name and the error shown.