Delete your account or data
What you can remove yourself in Fabrik Analytics, what happens to Klaviyo data when you disconnect, and how to ask for an account or brand to be deleted.
4 min readUpdated 7 October 2026
Some data you can remove yourself straight away. Deleting a whole login or a brand is done by the Fabrik team on request, so nothing is lost by accident.
Before you start
- Make sure you are signed in with the login you want to change, or emailing from it.
- If an agency manages your brand, talk to them first. Removing data may affect the work they do for you.
What you can remove yourself
Marketing measurement identifiers
- Choose your picture, then My profile.
- Under Marketing measurement, switch off Analytics (Google Analytics) and Marketing (Meta).
The identifiers kept for each are deleted at once. See Marketing measurement and your data.
A colleague's access or login
If you manage users at your brand (Client Owners by default):
- Open Settings, Team.
- Choose Remove access to take away this brand only, or Remove user when this brand is the only one they use. Remove user deletes their login permanently and cannot be undone.
Your Klaviyo data
- Open your brand and go to Settings, Integrations.
- On the Klaviyo card, choose Disconnect, then confirm in Disconnect Klaviyo?.
Fabrik Analytics also withdraws its access in Klaviyo. Syncing stops at once, and the Klaviyo data we hold for your brand, including stored email designs, is deleted 30 days later unless you reconnect before then. Brand owners get an email with the deletion date. Removing Fabrik Analytics from inside Klaviyo has the same effect.
Ask us to delete your login
- Open the avatar menu and choose My profile.
- Under Delete my account, choose Request deletion, then confirm.
- You see Request sent. We will confirm by email once your account is deleted. Fabrik deletes it within 30 days. If you are the last owner of a brand you run yourself, the request names that brand too, and it is deleted with its data.
Ask us to delete a brand you run yourself
- Open the brand's Settings, then Financial.
- Under Delete brand, choose Request deletion, then confirm.
- You see Request sent. The section then shows the date you asked. Fabrik deletes the brand and its data within 30 days and confirms by email.
A brand an agency manages is not deleted this way: the agency offboards it, or asks Fabrik.
When a brand is deleted:
- the Fabrik Analytics app is uninstalled from your Shopify store, so it stops receiving orders and visits;
- the brand's figures, orders, customers, reports and stored files are removed;
- logins that existed only for that brand are removed. Logins that also see other brands are kept.
Treat a deletion as permanent. Fabrik's daily backups are of the whole database, kept for about 7 days for disaster recovery, not for bringing back one brand.
What you will see
- Your profile and access changes show at once.
- After a Klaviyo disconnection, your Email & CRM pages show the date the Klaviyo data will be deleted, until you reconnect or it is removed.
- After a deletion we confirm by email.
Troubleshooting
I disconnected Klaviyo by mistake: reconnect it from Settings, Integrations within 30 days and nothing is deleted.
For a request under data protection law, such as a copy of your data, email support@fabrik.ae. Our privacy policy explains your rights.