How do I delete a brand?

Deleting a brand removes all of its data for good and is done by Fabrik on request. Contact support, or offboard a client that is leaving instead.

3 min readUpdated 7 October 2026

Deleting a brand is permanent. It removes the brand and all of its data, including orders, products, customers, ad and email data, reports and stored files, from Fabrik Analytics. For that reason it is done only by Fabrik, and only for a brand that was never really a client.

Before you start

Decide whether you need to delete at all:

A client is leaving your agency: offboard it instead. The brand keeps its history, its users keep read access, and it can continue on its own plan.
The brand was set up by mistake, or never became a client: deletion is right.

Step by step: ask for a brand to be deleted

If you run the brand yourself:

Open the brand's Settings, then Financial.
Under Delete brand, choose Request deletion, then confirm.
The section shows the date you asked. Fabrik deletes the brand and its data within 30 days and confirms by email.

If an agency manages the brand, it is the agency's to ask: offboard the client, or email support@fabrik.ae from the agency saying the brand should be deleted, not offboarded. Keep a copy of anything you need first. Once deleted, nothing can be recovered from Fabrik Analytics.

What happens during deletion

Fabrik reviews a dry run showing everything that will be removed.
The Fabrik Analytics app is uninstalled from the brand's Shopify store, so webhooks and the pixel stop.
A Klaviyo connection is disconnected.
The brand's data and files are removed in batches, then the brand itself.
Logins that existed only for the brand are removed. Staff, portfolio, agency and platform logins stay.

Fabrik's own access in Meta Business Manager or the Google Ads manager account is never removed by Fabrik Analytics. Only the brand can remove it, from inside Meta or Google.

What you will see

The brand disappears from the brand switcher and from the agency's client list.
Links to the brand's pages, and its shared report links, stop working.

Deleting compared with offboarding

	Delete	Offboard
Who does it	Fabrik, on request	The agency
Data	Removed for good	Kept
Client users	Logins only for the brand removed	Keep read access to history
Shopify app	Uninstalled	Stays, unless the store removes it
Can be undone	No	The brand can reconnect with an agency later

Troubleshooting

You want a brand gone from your list but not deleted. Offboarding ends the agency link and moves it out of current client lists while keeping the data.
You deleted the app in Shopify yourself. New data stops at once, and about 48 hours later the store's orders, customers and visits are erased, but the brand itself, its logins and its Meta, Google and Klaviyo figures stay. See Uninstall Fabrik Analytics from Shopify. Email support@fabrik.ae if you also want it deleted.

Frequently asked questions

Can I delete a brand myself?

You ask, and Fabrik deletes it. If you run the brand yourself, choose Request deletion in Settings, Financial. If an agency manages it, the agency asks Fabrik. Fabrik deletes within 30 days and confirms by email.

Can a deleted brand be restored?

No. Deleting removes the brand and every piece of its data from Fabrik Analytics. It cannot be undone, so it is used only for a brand that was never really a client.

A client is leaving our agency. Should we delete the brand?

No. Offboard it instead, from Settings, Brand, End the engagement. Offboarding keeps the brand's history and lets the brand carry on with its own plan.

What happens to the Shopify app when a brand is deleted?

The Fabrik Analytics app is uninstalled from the store as part of the deletion, so it stops sending data. Access Fabrik has in Meta or Google is not touched.

Will people lose their logins?

Logins that existed only for that brand are removed. Agency staff, portfolio, agency and platform logins are kept.

Can a brand with paid invoices or an active contract be deleted?

Not without extra checks. Deletion is refused while the brand has a paid invoice, an active contract or an active agency link, until Fabrik has confirmed it should go ahead.