Add another brand you run yourself
Run more than one store? Add each brand to your own portfolio, connect its store from the Shopify App Store and share your one free trial across them.
3 min readUpdated 7 October 2026
If you run several stores yourself, each store is its own brand in Fabrik Analytics, and your brands sit together in one portfolio so you can see them side by side.
Before you start
- You need to own a brand that runs itself, with no agency. Your first brand should be set up already.
- You need to be able to install apps on the new brand's Shopify store.
- Stay signed in throughout: the new store joins the new brand only if you are signed in when Shopify sends you back.
Step by step
- Open the menu under your name, top right, and choose Add another brand.
- In Add another brand, enter the Brand name. The first time only, you can also give a Portfolio name (optional). Leave it empty and the portfolio is named after your first brand.
- Choose Add brand. You see "added. Connect its store next." and the new brand's setup wizard opens on Shopify.
- In the same browser, install Fabrik Analytics on the new brand's store from the Shopify App Store and approve the permissions.
- Shopify sends you back and the store joins the new brand. Carry on with Finish the setup wizard: tracking, Meta, Google Ads, Klaviyo, then Start.
Add one brand at a time and connect its store before adding the next.
What you will see
- The first time you add a brand, a portfolio is made holding all the brands you run yourself, with you as its owner.
- Each brand keeps its own pages, settings and checklist. The portfolio's pages put them side by side where your plan includes them. See Use the portfolio pages.
- Pressing Start on the new brand loads its last 12 months. It does not start a new trial: see How does the free trial work?
Troubleshooting
"A brand called ... already exists": brand names are unique across Fabrik Analytics. Choose a different name, for example add the market or "Kids".
"Adding brands yourself is for brands without an agency": an agency manages your brand, so it adds brands for you.
The new store made a separate brand: you were signed out when Shopify sent you back, or you added two brands without stores at once. Email support@fabrik.ae with the store name.