Why was my report not sent?
The reasons a report or edition did not reach anyone: delivery off, not published, recipients who opted out, Slack not set, or the plan or brand status.
3 min readUpdated 7 October 2026
In Fabrik Analytics, "sent" means received. If nobody received a report, it is not marked as sent, and the Delivery window says what happened instead. This article walks through every reason a report or a series edition may not have gone out.
Before you start
You need permission to edit reports to open Delivery and change it. Anyone who can open the report sees the last attempt.
Step by step: find the reason
- Open the brand, choose Reports and open the report in the editor.
- Select Delivery in the toolbar.
- For a series edition, check both Every edition and This report only. A report with its own delivery ignores the series'.
- Read the foot of the window: Last sent or Not sent yet, and the latest attempt.
- Work through the checks below.
The checks
| Check | What to look for | Fix |
|---|---|---|
| Delivery switched on | Email and Slack both off. New deliveries always start off | Switch one on and select Save |
| Anyone to send to | No people ticked and no other addresses | Tick people or add addresses |
| When it sends | When it is published or When an edition is published, and the report is still a draft | Publish the report |
| Manual only | Only when I press Send now | Select Send now |
| Recipients opted out | Won't receive: turned off beside a name | The person must switch report emails back on in My profile, Notifications |
| Slack channel | Slack on, but the brand has no channel | Choose a channel in Settings, Integrations |
| Plan | The Delivery window shows a lock | Reports need the Growth plan or above |
| Brand status | The brand has no active agency link and no plan of its own | Automatic sends stop. You can still publish and share the link |
What the latest attempt can say
- sending: it is in progress.
- 3 emails sent, posted to Slack: delivered.
- 1 not sent (turned off or blocked): that person opted out, unsubscribed, or their address refused mail.
- 1 failed: the email could not be delivered. Check the address, then select Send now.
- Slack post failed: check the brand's Slack channel and the Slack connection.
- sent without the PDF: the PDF was too big or could not be made, so the link went instead.
- Nobody to send to: nothing to deliver to.
- Already being sent: another send of the same report is running. Wait for it to finish.
Retries
A send that did not finish is tried again every hour, up to three attempts, for up to two days. After that, select Send now once the cause is fixed.
Digests
A digest posts on its own day and time. If it did not arrive:
- On the Reports page, Digests tab, check its status is Active, not Paused.
- Open it and check a channel is chosen under Slack Channel.
- For email, check Email delivery is switched on.
Troubleshooting
- The client cannot find the email. Ask them to check spam and any filtering for emails from Fabrik Analytics, then use Send now again.
- Everything looks right but nothing arrives. Email support@fabrik.ae with the report's name, the brand and the time it should have gone.