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Change brand details and reporting currency

Edit a brand's name, website, allowed email domains and images, and set its reporting currency, financial year and the Dashboard's headline figure.

3 min readUpdated 7 October 2026

A brand's details decide how it is named and recognised, how its reports look, and how its figures are shown. They sit on two Settings tabs: Brand and Financial.

Before you start

  • Brand tab: agency staff who can open the brand's Settings.
  • Financial tab: the same staff, and the owner of a brand run without an agency.
  • Changing the reporting currency changes how every figure for the brand is shown. Agree it with your team first.

Step by step: name, website and email domains

  1. Open the brand and choose Settings, Brand.
  2. In the Brand block, edit:
    • Brand name;
    • Website, used for the brand's icon and to recognise it;
    • Allowed email domains, for example fellwick.com, fellwick.co.uk. Sign-ups from these domains are matched to the brand and held for approval.
  3. Select Save changes. A message confirms Settings saved.

Step by step: icon, logo and report cover

  1. On the same tab, find Brand images.
  2. Brand icon: taken from the website's favicon. Select Refresh to fetch it again after changing the website.
  3. Logo: used on report cover pages. Click the logo box to upload (or replace) it; it is cropped square. A message confirms Logo uploaded.
  4. Report cover image: the background on report cover pages, cropped to 16:9. Upload it, then set its Focus point.

Step by step: currency, financial year and headline figure

  1. Choose Settings, Financial.
  2. Set:
    • Reporting currency: one of the currencies listed;
    • Financial year starts: the month your year begins. This controls the fiscal year layout in Targets;
    • Dashboard headline figure: Net sales, Net sales + shipping or Gross sales. This is the figure the Dashboard leads with.
  3. Select Save changes. A message confirms Financial settings saved.

The Financial tab also holds the tax setting and the brand's targets. See the article on tax.

Merchandising defaults

At the foot of the Brand tab, Merchandising defaults sets the Default lead time, Default MOQ and MOQ level (Parent SKU or Variant SKU). Reorder planning and the key size alert's reorder suggestions use them. Each saves as it changes.

What you will see

  • The new name appears in the menu, brand switcher and reports.
  • After a currency change, figures are shown in the new currency. Ad spend in other currencies is converted at each day's rate.
  • After changing the financial year, period pickers offer quarters and years on the new basis.

Troubleshooting

  • "Failed to save": your role cannot change these settings, or a field is invalid. Ask the agency or your brand's owner.
  • A sign-up from your domain did not get access. That is by design: domain matches are held as requests for someone with access to approve.
  • Your currency is not listed. Only currencies Fabrik Analytics holds exchange rates for are offered. Email support@fabrik.ae if you need another.

Frequently asked questions

Which reporting currencies can I choose?

The currencies Fabrik Analytics holds daily exchange rates for, such as GBP, USD, EUR and AED. The Financial tab lists every one you can choose.

What happens to figures from another currency?

Shopify orders arrive already in your store's own currency. Ad spend from an ad account in a different currency is converted to the reporting currency at each day's rate.

What does Financial year starts change?

It sets which month your year begins, so quarters, halves and years in Targets, Intelligence and report series follow your financial year rather than the calendar.

What are Allowed email domains for?

People who sign up with an address on one of these domains are matched to this brand and their request is held for approval. It never gives them access by itself. Public mail domains such as Gmail are removed automatically.

Why can I not see the Brand tab?

The Brand tab is for agency staff who can open the brand's Settings. Client users see Integrations, Tracking, Team and Notifications, and a brand owner without an agency also sees Financial and Costs.

What is the report cover image?

The picture used on the cover page of the brand's reports. After uploading, set the Focus point so the important part of the picture stays in view.

Still need help?

Email us with a link to the page you were on and what you expected to see. A screenshot helps us answer first time.

support@fabrik.ae