How teams decide who sees each action

The nine teams, which side each action lands on, and how to put people in teams so Intelligence opens on their own actions.

4 min readUpdated 7 October 2026

Every finding in Intelligence belongs to one of nine teams. The team decides where the action appears, which side it sits on, and whose name is shown beside it. Nobody's job title is "profitability", so findings go to the team that would actually do the work.

The nine teams

Team	Looks after
Trading	Pace against plan, promotions, pricing and markets
Paid Media	Meta and Google budgets, bids, targeting and spend
CRM & Retention	Send plan, segments, flows and repeat customers
Content	Ad creative, email design and site content
Merchandising	What is on site and in what order: collections, tiers, pairings and the theme
Buying	Intake, reorder, sizes, markdown and open-to-buy
Operations	Shipping, fulfilment, returns and the delivery promise
Finance	Margin, cost lines, fees and cash
Data	Tracking, pixel, syncs and integrations

The team is chosen by the rule that raised the finding. For example, a market spending more on ads than it returns goes to Paid Media, and a best seller missing a key size gives Buying a reorder step and Paid Media a step to move spend.

Your side and our side

Each action is placed on one side:

Your side (agency staff see this as Client side) when a client user at the brand is in that team.
Our side when someone on the agency's account team for the brand is in that team.
If neither applies, Buying, Trading, Merchandising, Operations and Finance actions go to the client's side, and the others to the agency's side.

The counts on the brand Home and on Intelligence use the same rule, so they always agree.

Before you start

To set a client user's teams you need permission to manage access at that brand (client owners have it by default), or be agency staff linked to the client.
Agency staff set their colleagues' teams in People.

Step by step: put a client user in teams

Open the brand.
Client users: open Settings, Team. Agency staff: open Account, Access.
Find the person and select Teams on their row.
Tick every team they work in at this brand.
Select Save teams. The dialog closes and their teams show as badges in the Teams column.

A client user's teams apply to that brand only, so the same person can be in different teams at different brands.

Step by step: put an agency person in teams

Open People and select the person.
Choose Edit.
Under Teams, tick their teams. If you pick more than one, choose which is their main team.
Save.

What you will see

On Intelligence, Actions, a person in any team opens on My teams: only their teams' actions. The filter chip says which teams they are in.
Each action shows its team badge and, where someone on the account team is in that team, Owner: and their first name.
The Team filter lists all nine teams with a count for each.

Troubleshooting

No Teams button on a person's row. Only client users get team buttons on a brand's access list, and only for people who may manage access. Agency staff are set in People.
"Teams need a database update that is not live yet." Teams are not available on your workspace yet. Email support@fabrik.ae.

Frequently asked questions

Can I assign a finding to a specific person?

No. Each finding goes to a team, chosen by the kind of finding. You decide who sees it by putting people in teams. The person on the account team who is in that team is shown as the owner.

Can I change which team a finding belongs to?

No. The team is set by the rule that raised the finding, so the same kind of finding always reaches the same team on every brand.

What does My teams do?

If you belong to any team at this brand, Actions opens showing only your teams' actions. Select My teams to switch it off and see every team.

Why is an action on Your side when our agency handles it?

If nobody on the account team is in that action's team, Buying, Trading, Merchandising, Operations and Finance actions default to the client's side. Put the right agency person in that team and the action moves to Our side.

Can client users be in teams?

Yes. A client owner who can manage access, or the agency, sets a client user's teams for that brand from the Teams button on the person's row.

Do Design, Development or Leadership get findings?

No. People can be placed in those teams for the agency's own organisation, but no Intelligence rule sends findings to them.