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Fabrik Analytics™
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Email and SMS

Klaviyo: every campaign, as it was sent.

Campaign and flow performance, stored campaign designs, and sends and flow changes on the timeline.

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Two Klaviyo emails as they were sent: the Ridge Storm launch, £8,965 of conversion value and a 46.2% open rate, and Drop 03, £6,754 and 44.2%, for Fellwick, an example brand.
Under the Ridge Storm launch email: £8,965 of conversion value, a 46.2% open rate, 48,200 sends and a 3.5% click rate, for Fellwick, an example brand.

What Fabrik reads

  • Campaigns: recipients, open and click rates, revenue and conversion
  • Flows, live and draft, with revenue, recipients and conversion
  • Email and SMS revenue, and subscribers
  • The design of each campaign, stored as it was sent
  • Campaign sends and flow status changes, placed on the timeline
  • The lists and segments each campaign went to, with their sizes

What it powers

  • Email design: every send beside the sales it drove
  • The Media Library, with every Klaviyo email and Meta ad in one grid
  • The timeline, so a send sits beside the day's sales

Setting it up

Install Fabrik Analytics from Klaviyo's app marketplace, or connect with your own Klaviyo login from Settings, Integrations. Free, read-only, for Shopify stores. Step by step, with what is read and how long it is kept: fabrikanalytics.com/help/klaviyo.

Worth knowing

Designs are stored for campaigns, not for flows. Klaviyo data is deleted 30 days after Klaviyo is disconnected, unless it is reconnected.

Where it shows up

Questions

Why store the design?

So the email that went out can be seen beside what it did, long after the template has been edited.

Connect your store and see it for yourself.

Start free, with Shopify, Meta, Google and Klaviyo connected from Settings.

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