Advertising
Google Ads: campaigns, products and changes.
Campaign and product performance, branded against non-branded search, spend by location and 30 days of change history.
What Fabrik reads
- Campaign performance, by campaign type
- Branded and non-branded search, kept apart
- Product performance, joined to your cost of goods
- Spend by where the people who saw the ads were, with the last 14 days restated every day
- Changes from Google's own change history, checked every hour
What it powers
- Profit per product advertised: sales less cost of goods, tax, fees and spend
- Paid media and attribution, beside the pixel's own count
- Markets: spend by country against sales
- The timeline, with the campaign changes your team makes
Setting it up
Connect from Settings, Integrations and choose the accounts to read. Fabrik then reads 12 months back, one slice at a time.
Worth knowing
Google keeps change history for 30 days, so changes made more than 30 days before you connect are not on the timeline.
Where it shows up
Attribution
One answer per order from your own pixel, and the journey behind it.
Finance
A real P&L from gross sales to EBITDA, and targets that follow how your year trades.
Markets
Every country side by side, and where the next pound should go.
Timeline
Every change to the store, ads and email, who made it and why.
Questions
Does Fabrik change our campaigns?
No. Fabrik reads your accounts and records the changes your team makes in Google Ads.