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Fabrik or Triple Whale: which fits a fashion brand?
Triple Whale is built for attribution and AI media buying across every category. Fabrik is built for brands whose results turn on sizes, stock, seasons and store changes.
- Facts checked on 1 October 2026
Fabrik or Triple Whale: which fits a fashion brand?
- Built for
- FabrikShopify brands in fashion, footwear and sportswear, and the agencies that run them.
- Triple WhaleEcommerce brands in every category, from start-ups to enterprise, with a partner programme for agencies.
- Measurement
- FabrikA first-party pixel through Shopify, one channel answer for every order, and each ad's journeys beside what the platform claims.
- Triple WhaleCompass joins multi-touch attribution, media mix modelling and incrementality testing, on the Triple Pixel.
- AI
- FabrikNo AI assistant. Checks run on rules with thresholds set for each brand, and stay quiet when there is too little data.
- Triple WhaleMoby, an AI agent that answers questions and, on higher plans, acts in ad accounts: budgets, pauses and launches.
- Sizes and stock
- FabrikSize curves, size-run gaps, weeks of cover by size, reorders within lead time, and ad spend still pointing at sold-out variants.
- Triple WhaleInventory forecasting, with agents that flag overstock and stock-outs. Size-level views were not described when we checked.
- What changed
- FabrikOne timeline of changes from Shopify, Meta, Google, Klaviyo and your own events, drawn on the charts.
- Triple WhaleA timeline of changes across sources was not described when we checked.
- Pricing
- FabrikPublished prices: a free plan, then Growth and Pro, monthly or annual, in GBP, USD or AED.
- Triple WhaleA free plan, then paid packages priced by annual GMV, with unlimited users on every paid plan.
- Agencies
- FabrikClient margin from Teamwork time at payroll cost, with contracts, commission and Zoho Books invoices.
- Triple WhaleA partner programme with a portfolio view and role-based access.
Choose Triple Whale if
You want an AI agent that acts in your ad accounts, measurement across many channels with media mix modelling and incrementality tests, or one tool across several categories of product.
Choose Fabrik if
Your results turn on sizes, stock, seasons and store changes, you want every change on one timeline beside your sales, and you want to see the price before you talk to anyone.
Sources
Facts checked on 1 October 2026
- Triple Whale home page: the platform, Moby and Compass: https://www.triplewhale.com/
- Triple Whale pricing: plans, GMV pricing and terms: https://www.triplewhale.com/pricing
- Triple Whale Compass: attribution, MMM and incrementality: https://www.triplewhale.com/compass
- Triple Whale scale operations: inventory forecasting: https://www.triplewhale.com/scale-operations
- Triple Whale agency partners: https://www.triplewhale.com/agency
Questions
Can we use both?
Yes. Fabrik reads Shopify, Meta, Google and Klaviyo directly, so it runs beside any attribution tool without changing it.