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Where Shopify's own analytics stops.
What Shopify Analytics shows well, and what a fashion brand needs beyond it: ad spend, returns-adjusted profit, size curves and a record of what changed.
- Facts checked on 1 October 2026
Where Shopify's own analytics stops.
- Price
- FabrikA free plan, then paid plans with published prices.
- Shopify AnalyticsIncluded with every Shopify plan.
- Sales and orders
- FabrikSales from gross to net by day, channel, product and market, with the channels and tags you exclude left out.
- Shopify AnalyticsSales, orders, customers, acquisition and behaviour reports, and a dashboard you can customise.
- Stock
- FabrikWeeks of cover and size-run gaps by size, reorders within lead time, and a nightly snapshot of stock value.
- Shopify AnalyticsSell-through rate, days of inventory remaining, ABC analysis and month-end snapshots, by product and variant.
- Profit
- FabrikContribution margin after returns, shipping, payment fees and ad spend.
- Shopify AnalyticsGross profit by product and variant from cost per item, which leaves out shipping and other costs.
- Ad spend
- FabrikMeta and Google spend by campaign, ad, product and country.
- Shopify AnalyticsMarketing reports cover sessions and sales from tracked traffic, not the spend behind them.
- What changed
- FabrikProduct, price, stock, theme, ad and email changes on one timeline, drawn on the charts.
- Shopify AnalyticsInventory adjustment reports list stock changes.
Choose Shopify Analytics if
Your questions are about sales, orders and stock inside Shopify, and ad spend and returns are small enough to leave out.
Choose Fabrik if
You need ad spend, returns, fees and sizes in one figure, and a record of what changed beside it.
Sources
Facts checked on 1 October 2026
- Shopify Help Center: Shopify reports and analytics: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports
- Shopify Help Center: default reports: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports
- Shopify Help Center: inventory reports: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/inventory-reports
- Shopify Help Center: profit reports: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/profit-reports
- Shopify Help Center: marketing reports: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/marketing-reports
Questions
Does Fabrik replace Shopify's reports?
No. It reads from Shopify and adds what Shopify does not hold: your ad accounts, your email, costs beyond cost per item and a record of every change.